Investor Overview
LOCKD is a hardware+software product that helps people break phone addiction and build better habits through a simple mechanism: physical locking.
A physical lock box with Bluetooth control. Put your phone in, set a timer or step goal, and it physically locks until you've earned it back.
Timer Mode: 5 minutes to 24 hours. No override, no cheating.
Step Goal Mode: Syncs with Apple Health / Google Fit. Walk 10K steps to unlock.
Can't bypass with a 5-second toggle like screen time apps
Creates real friction — the key behavioral change mechanism
Gamification with step goals ties to health trends
| Component | Cost |
|---|---|
| ESP32-C3 BLE Module | $1.20 |
| SG90 Servo Motor | $2.50 |
| Li-Po Battery 2000mAh | $3.00 |
| USB-C Charging Circuit | $0.60 |
| PCB + Assembly | $3.50 |
| ABS Enclosure (Injection Mold) | $4.50 |
| LED, Wiring, Misc | $1.00 |
| Packaging | $2.50 |
| Assembly + QC | $3.00 |
| Total COGS | $21.80 |
The product IS the content. Visual, satisfying, shareable. Perfect for short-form video virality.
Content angles: "Day 1 of locking my phone away", "I walked 10K to unlock my phone", "Husband locked my snacks"
25-40, health-conscious, self-improvement focused
Huberman / Attia / Atomic Habits demographic
Parents wanting to limit kids' screen time
Working prototype, firmware complete, initial user testing in Shenzhen
ODM partnership, tooling, first 1,000 unit production run
TikTok campaign, creator partnerships, pre-order fulfillment
Retail partnerships, Amazon launch, international expansion
Projections assume DTC sales at full retail. COGS decrease to ~$15/unit at 50K volume.